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Expertise Overview
An outdated and bland design didn’t do justice to the storied history of success at the firm.
With our extensive experience crafting one-of-a-kind websites for law firms, Willkie looked to our team to collaborate with them for this massive website redesign and Sitecore CMS version upgrade.
A stale design aesthetic and an archaic site layout made the site feel flat and uninspiring, and an outdated version of their enterprise content management system in Sitecore was preventing the marketing team from being able to take advantage of the new tools and features that were available with the latest release.
We started this project with a discovery phase that included key stakeholder interviews, a KPI review, and a deep competitive analysis. These activities allowed us to dig into who Willkie is, what would drive project success, and how to best position them amongst the fierce competition around them.
Our familiarity with what potential clients coming to a legal firm website are looking for helped shape the recommendations we made for the structure and navigation flow of the website. We tested these recommendations in a clickable prototype to make sure everything flowed in an intuitive way for Willkie’s three main audiences. After making adjustments and optimizing the flow, we were ready to create the designs.
During the design phase, we aligned everything to the Willkie brand. Through the use of the color palette, typography, imagery, and copy, we wove the brand story throughout the website and crafted a visual aesthetic that draws website visitors in and guides them on a journey across the site.
Once the visual designs were approved, we hit the ground running into the Sitecore development phase. The front-end programming was the first up, where we coded everything onto a responsive framework so the site would deliver an optimized experience to every device. Every line of code was written to ensure this would be an SEO friendly legal website.
When it came time to integrate the front-end code with the Sitecore content management system, we had our work cut out for us. The first step was to customize the backend of the Sitecore CMS to allow for easy management of site content by the Willkie marketing team. Since we were building on top of the latest version of Sitecore, we helped configure everything just right.
Once the backend was ready to go, it was time to migrate text content from their old CMS into the new Sitecore site. We handled the data transfer and migrated thousands of pages of content into the new Sitecore content management system.
Our testing process includes a very thorough testing of every part of the site to ensure it’s working properly on all devices. Our team spent an immense amount of time checking and double checking for bugs to make sure we caught everything.
Once complete, we trained the Willkie marketing team on the ins and outs of the updated Sitecore content management system and handed the site over to them for their round of testing while we prepped a launch plan. When we received approval from the Willkie team, it was all systems go and the site went live.
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